Continental Tool GroupChangeEngine

Q3 2026 Business Review · March 19 – September 18, 2026

Six months in: One CTG, one voice.

Review meeting · September 23, 2026

0
Communications delivered
0%
Average open rate
0
Communications published
0
Automations now live
Delivering Engineered SolutionsBegin
02The journey

From first send to an automation engine.

Six months, in five moves.

Mar 19
Go-live

Greg's first company-wide email followed on Mar 26 — 73% open, 92 link clicks.

Mar – Jun
Company voice established

Merit & bonus communications, website launch, email-signature rollout, CFO welcome.

Jul
ADP API access resolved

Business Communication, Personal Communication and Birthday modules enabled.

Aug 26
Milestone automations go live

Birthdays, the full 1–50 year anniversary ladder, and manager reminders.

Sep
The automation era

27 automated milestone touches in the first three weeks.

03Engagement

People are reading.

62% average open rate on work email and 20% click-through on emails with links — against a ~20–25% industry rule-of-thumb for internal corporate email.

62%
Average open rate, work email
20%
Click-through on emails with links
~20–25%
Typical internal corporate email (industry rule-of-thumb)
Top performers
2026 Merit Increases & Bonus
75% open
Greg's company-wide email
73% open · 92 clicks
Holiday Schedule
69% open
Sharon's New Hire Announcement
69% open
Callout

Comms in Greg's voice outperform everything else.

Action comms drive real behavior
New Email Signature Policy
88% interaction
Website Launch
51% interaction
Email-signature update
41–49% interaction
Bonus-target how-to
22% interaction
04The automation engine

Now running.

Every birthday, every anniversary, every manager nudge — automatic, on brand, at 12pm local time.

Anniversaries

12 anniversary comms live — every milestone year 1 through 50

  • Manager reminders paired to each milestone
  • 13 deliveries so far at 69% open
Birthdays

Birthday program live end to end

  • Employee card day-of
  • Manager heads-up two days ahead
  • Admin notification to Liv
  • 14 deliveries at 57% open
Manager reminders

Opened at 100% in September

  • Up from 20–50% in August
  • Managers are now expecting the nudge
05Who's most engaged

Open rate by department.

Marketing
98%
Supply Chain Corporate
87%
Human Resources
87%
Sales – Government
83%
Purchasing – site
82%
Executive
82%
Sales – Automotive/Fleet
81%
Sales – Industrial
77%
New Product Engineering
76%
Sales – Aerospace
76%
Mill Turn
73%
Consultants
71%
CNC Lathes
67%
Quality
66%
Finance & Accounting
65%
Office teams Shop floor & support
Office teams open at 76–98%. Shop-floor teams open at 65–73%. Email alone can't reach everyone on the floor.
06Untapped horsepower

Three things already in your contract.

Spec sheet: built, tested, and one decision from live.

OPP-01Ready to activate

Text messaging

SMS + Multichannel — already in your contract

Today
98% of comms go by work email
SMS to date
2 test messages
Built
Birthday SMS comm — one click from live

A direct line to the shop floor — no Outlook needed.

OPP-03Built, waiting to launch

Onboarding journey

16 communications drafted

Drafted
New-hire announcement, welcome sequence, first-day reminder, benefits-enrollment emails + follow-up, offer-letter templates for FL/NV/CA/Cranberry
Today
All 20 new-hire announcements so far were sent manually
Reach check
Recent broadcasts reach 163 employees vs. 300 licensed seats

Publishing this automates every new hire; completing the ADP data cleanup closes the reach gap.

OPP-02Ready to activate

E-gifting

Already in your contract

Gift cards sent to date
Zero
Attach to
Birthday & anniversary automations already running
Value
$25–50 reward, employee picks the card

Trackable redemption via Tremendous.

Example

The birthday card already running today, with a redeemable gift card added — signed by Greg, in CTG brand.

Continental Tool Group birthday email with a Redeem Giftcard button, signed by Greg Guard
07What's next

The road from here.

Q4 2026
  • Publish the onboarding journey
  • Launch birthday SMS to the floor
  • First e-gift on birthdays and anniversaries
  • Monthly "One CTG" newsletter — template already drafted
2027 · Phase 2
  • Listen — the onboarding and exit surveys the team asked for after the demo
  • Pages / Policy Hub for the B2B sales-enablement push
  • Video
Example

The monthly CTG Celebrates You! digest — work anniversaries, birthdays and life milestones in one CTG-branded send.

Continental Tool Group monthly celebrations email with work anniversaries, birthdays and life milestones
Discussion

Three questions for the room.

  1. 01

    When do we roll out SMS to the shop floor?

  2. 02

    What's the e-gifting budget per milestone?

  3. 03

    What go-date do we set for the onboarding journey?